Elixir Coterie is a community founded in 2014 to bring together serious cocktail enthusiasts to raise the status of cocktails in the city of Delhi. We believe that our city and much of India in general has lost its way with regards to drinking, and that you expect no less from the bar than you should from the kitchen of a good restaurant. With constant knowledge of our peer, the public and ourselves, let’s do our best to change the culture one drink at a time.

We believe we can bring around a change in the way people hold their drinks or make them as well. We plan to provide the platform for social drinkers to come and share their experience and hold events for like-minded drinkers. We also provide an opportunity to meet the top mixologists around the country to make your favourite cocktails. Weather it is cocktail, champagne and Wine master classes.

Likewise, you might have a burgeoning love of Old and New World wines, of Champagne, or spirits such as gin, and wish to learn what goes into making each of these delectable drinks and how to train your senses to appreciate the best in quality.

Or you might just be organising a hen’s party, a stag party, a birthday party or a girlie gathering. Let us know we would change the culture as how drinkers drink with innovative cocktails games, cocktail making, basic drinking etiquettes and general dos and don’ts of drinking.


  • IT’s all about cocktails
  • To create monopolistic brands in the alocobeverage industry with a global perspective and business model.
  • The main motivation behind Cocktail Week is to let people discover the art of cocktail making, appreciating it and getting the best out of their money.
  • Fostering and developing the beverage hospitality industry to enable mixologists and make advancements in professional bartending.


Founder: Archit Singhal

  • Archit Singhal – CEO & Founder– AMM Hospitality Private Limited
  • Qualification:
    • MBA (Finance) from welingkar institute of management, Bcom (H) from Delhi University.
    • CFA Charter from CFA Institute, USA
  • Prior Positions:
    • Assistant Manager – Transaction Advisory Services at BDO India LLP
    • Senior Analyst-Valuation at Ernst & young
    • Equity Fund Manager at Escorts Asset Management Ltd.

Advisors: Evgenya Prazdnik

  • Evgenya Prazdnik has been an official contender of international bartenders competitions. Fluent in both English and Russian, she belongs to that elegant niche of female mixologists whose skills are unmatched in the modern liquor industry.
  • Educational Background:
    • Russian State Social University (Moscow)
    • 2005-bartenders academy (Moscow) Member of International bartenders association from 2006
    • 2006-2008-buisness English ( Moscow)
  • Professional Experience:
    •  9/2011-02/2015- head bartender. Bubble Brunch, Katzensuppe. (Goa)
    • 11/2009-7/2011- Chef de rang. Bar-restaurant “March”, Moscow
    • 4/2009-10/2009- Bartender. American cruise lines “Grand Circle”
    • 2/2008-2/2009-Bar manager, Manager of the restaurant. International airport Domodedovo, Orion group (Moscow)
    • 05/2006-01/2008-chef de bar. Swissotel “Krasnye holmy” (Moscow)

Why AMM?

  • The industry we operate is highly unorganised and dominated by individual bartenders running mom and pop shops. No focus on creating brands or value added services
  • In spite of having multiple company operating in the food festival space across the india. All alcohol based properties are at a small scale with participation from few outlets and highly depended on social media.
  • All brands are legally protected with continuous monitor on competition to protect our competency field. We had few competition from across the country and all of them have been removed from the competition by our strong legal team.
  • AMM has a strong network with bar owners and top bartenders across the country, worked with almost all liquor companies, strong relationship with strong marketing and media companies to create brands with strong goodwill.
  • Quick access to best bartenders from around the world.

Future Strategy & Expansion Plans

  • Cocktail Week Execution
    • Delhi Cocktail Week – December every year
    • Mumbai Cocktail Week – April every year
    • Bangalore Cocktail Week – Aug/ September every year
  • Beer Week
    • Delhi – June every year – expand to other cities
  • Wine Week
    • Delhi – November every year
  • Expand Elixir Coterie to North East through Franchise in FY17. Lock in Franchise in other states in FY18
  • The Cocktail Shop – Launch Online portal and showroom by August 2016
  • India Bartenders Guild- Launch Foundation by End of May and membership subscription by End of July. Create Other cities chapter in FY17.

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